Instagram’s Threads surpasses 100 million users

Instagram’s new Threads app has already surpassed 100 million users, meaning it reached the milestone dramatically faster than even ChatGPT. OpenAI’s chatbot passed the markafter two months, but Threads, which only launched on Wednesday, got there in a matter of days. The number of users can be found in the Instagram app, which tracks the size of the Threads userbase.

Threads proved to be an early hit almost immediately. In the first two hours, it hit 2 million users and steadily climbed from there to 5 million10 million30 million, and then 70 million. The launch has been “way beyond our expectations,” CEO Mark Zuckerberg said on Friday.

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