TikTok becomes the ‘Entertainment Partner’ of EWVL
The Vatsalya Everest Women’s Volleyball League (EWVL) announces TikTok as its Official Entertainment Partner for its second edition, set to happen from the 5th of September to the 13th of September.
This exciting partnership marks a transformative chapter for Nepal’s national sport as TikTok, the world’s leading short-form video platform, steps onto Vatsalya EWVL’s volleyball court to make noise about the league’s unique opportunities, like mass reach,the national sentiment of the
sport, the gender power of women athletes, and the cultural resonance.A holistically beautiful sport league, landmarking Nepal.
The collaboration aims to bring the stories of Nepal’s women athletes, the passion of fans, and the electric atmosphere of the league to a global audience- from the Himalayan heartland to the digital frontier.
Umais Naveed, Content Operations Lead, South Asia at TikTok, said: “TikTok is delighted to partner with Vatsalya EWVL. We see this as an exciting opportunity to celebrate the spirit of sports in Nepal, spotlight women athletes, and contribute to a historic opportunity of taking Nepali volleyball to a global stage . Vatsalya Everest Women’s Volleyball League is a brave event that deserves global recognition, and we are here to support it happening.”
Snevy Chapagain, CEO of Vatsalya Everest Women’s Volleyball League, said: “This partnership is a game-changer. By joining hands with TikTok, we will amplify our impact. We’re telling the story of women’s sports in Nepal in a way the world has never seen.”We believe this collaboration will take the Vatsalya Everest Women’s Volleyball League’s empowering stories to households at the grassroots level and all over the world.
‘This is a powerful move towards globalization of the league.” With over 100+ players, coaches, sports professionals, media, and celebrities participating in the league. Growing its fanbase across regions within and beyond Nepal, the Vatsalya EWVL is a movement. And now, with TikTok on board, the success looks promising.
Through this alliance, EWV and TikTok will co-create:
● Behind-the-scenes content from teams and players.
● Interactive fan challenges using #EWVOnTikTok #AbaPaloMahilako
● Creator collaborations with volleyball stars.
● Live updates and highlight reels optimized for digital viewing.
● In-stadium engagement zones for fans to create TikToks.
The Vatsalya Everest Women’s Volleyball League is the first professional women’s franchise volleyball league in Asia, and this collaboration with TikTok strengthens its mission to empower women, decentralize opportunity, and modernize sports storytelling across Nepal and beyond.
RELATED NEWS
