Brand LogiQ took the ‘Strategic and Commercial Rights’ of Nepal Premier League
Brand LogiQ has won the strategic commercial rights of the Nepal Premier League (NPL), which is going to be organized by the Cricket Association of Nepal. Brand LogiQ received the right by bidding the highest of 5crore 92 lakhs rupees in the ‘Strategic and Commercial Rights’ application requested by CAN through the bidding process.
With this agreement, it is expected to make the Nepal Premier League more organized and sustainable in collaboration with Brand LogiQ. The company will take the responsibility of strengthening the financial aspects of the game from the promotion management. The agreement includes the rights to the league’s branding, marketing, broadcast rights, sponsorship management, and ground branding.
Sponsorship management along with broadcasting
Now Brand LogiQ has got the rights to broadcast Nepal Premier League matches across the country and internationally. Also, will work to further strengthen the financial side of the league by coordinating various sponsorship opportunities.
Brand LogiQ Founder and Chief Executive Officer Roshan Niraula stated that with the agreement, Brand LogiQ has now taken responsibility for the entire branding and promotion of the league. He said, “Cricket is my favorite game since childhood. As I loved playing and watching cricket as a child, today I am excited to associate our company with the game. I am proud to be given the responsibility to make the Nepal Premier League the best and take it to the world level.”
He further adds, “Nepal Premier League is not just a league, it is the future of Nepali cricket. I hope Nepali sports fans will love it, and together we will take this league to a higher position.”
Brand LogiQ, which has been doing creative work, has succeeded in making a distinct identity in the advertising and marketing sector due to its creativity, innovative thinking and excellent execution capabilities.
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